Retail i Ohio
Smart mall owners? They rely on technology to make their centers strong

Smart mall owners? They rely on technology to make their centers strong

When analysts list the reasons why shopping malls are struggling, they inevitably point to technology. This makes sense: Tech and online shopping have certainly reshaped the shopping habits of the U.S. consumer. For many, the rise of ecommerce has made the sprawling indoor shopping mall a relic. But Brian Zrimsek, chief product officer of Solon, Ohio-based MRI Software, says that technology can be a lifeline for malls.