Multifamily N Illinois

Belgravia Group uses VR to entice home buyers

  

Belgravia Group became the first Chicago real estate firm to use VR technology as a tool for buyers to experience a model and even switch out finishes, according to a statement from the company.

The Renelle VR-360 Model Home debuted at the Renelle on the River sales gallery, the showroom for the 18-story, 50-unit luxury condominium building Belgravia is developing at 403 N. Wabash Avenue.

“Instead of taking a leap of faith, as many buyers do when it comes to new construction, they’ll be taking a virtual leap into their new home,” Buzz Ruttenberg, founder of Belgravia Group, said in a statement.

The tech was developed by SmartVizX and lets consumers participate in an immersive experience with a customized headset and integrated cameras. Participants can walk through the entire residence, look under coffee tables, see over terrace ledges, switch out bathroom backsplashes and go from day to night.

Renelle on the River is currently 40 percent sold and features three- and four-bedroom residences ranging from 2,248 to 3,434 square feet and priced from $1.58 to $3.2 million. A few duplex options are also available and have the master suite on a separate floor.

All residences will have 10-foot ceilings, expansive windows, 8-foot sold core doors, 5-inch wide wood flooring in main living areas, gallery walls, private balconies, high-end finishes and appliances. Building amenities include a rooftop lounge equipped with a game room, screening room, indoor and outdoor kitchens, a 4,500-square-foot terrace. Other amenities include bike storage, an outdoor dog run, a fitness center and private yoga room.

Chicago-based bKL Architects designed the building and should welcome move-ins by late summer 2018.