The ROI of move-in week: Why a disconnected process hurts your bottom line
It’s move-in week for your new resident. She's at her bank getting a cashier's check for the security deposit, then driving it to the leasing office. She spends her lunch break on hold with the electric company. Then the gas company needs a different account number. Meanwhile, your team is trying to confirm her utilities and answer her text about key pickup, and they're doing it across a handful of systems that don't talk to each other.