World Cup games kicked retail, restaurant sales up … but mostly for retailers with the right strategies and location
More than 5.4 million fans attended FIFA 2025 World Cup games this summer at U.S. stadiums in Dallas, Kansas City, Houston and several other major cities. For retailers, restaurants and commercial property owners, though, simply being in one of the tournament’s 11 U.S. host markets didn't guarantee a boost in business during these soccer games.