CRE i Ohio Cushman & Wakefield: Cool matters for retailers How cool are the streets running through your neighborhood? If you live or do business from Minneapolis' North Loop neighborhood, those streets might be very cool -- or hip, if you prefer -- indeed. Cushman & Wakefield recently released its Cool Streets of North America report. The report looks behind the rise of the dozens of new edgy retail districts across the United States and Canada. Many of the neighborhoods featured in the report have long been known as cool. But others, like the North Loop neighborhood, are relative newcomers to the world of cool.