Gucci is opening its first Gucci store in Ohio, in the Easton Town Center in Columbus.
The boutique spans more than 5,000 square feet and showcases a collection of men’s and women’s small leather goods, handbags, luggage, jewelry, watches and eyewear.
With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterizes Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. Contrasting merchandising elements represent different design codes, combining to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store.
The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Custom geometric painted wood floors and marble polychrome inlays produce decorative three-dimensional effects on the floors, while being harmoniously integrated with the herringbone wood flooring.
Juxtaposition of this sort, where opposites forge a new connection, is repeated throughout: technical, mechanical display units contrast with the softness of the rich fabrics that adorn the rooms; round tables offset rectangular ones; varnished, sage green wall finishes complement moss green velvets, used for upholstery and fitting rooms. Throughout the store one finds sumptuous chairs, while vintage oriental rugs are layered over the floor for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.
