Gary Goodman
Chief Revenue Officer
Friedman Real Estate
Farmington Hills, Michigan
With over three decades of expertise in brokerage, space planning, management, and commercial leasing, Gary Goodman has built an illustrious career in commercial real estate. Since joining Friedman Real Estate in 1993, Goodman has been an integral part of the company’s growth and success, contributing his knowledge and leadership to transform the organization into a powerhouse in the industry.
When Goodman came aboard, Friedman was beginning its journey toward integrating Brokerage, Property Management, and Construction services under one roof. Goodman played a pivotal role in establishing the company’s Commercial Property Management Division, gaining hands-on experience in operating budgets, tenant relations, and construction management.
As the division flourished, Goodman took on the challenge of creating Friedman’s specialized Lease Management Division, where he oversaw a rapidly growing tenant portfolio. Over the years, he has personally facilitated more than 1,000 lease transactions, including new leases, renewals, expansions, and subleases—a testament to his expertise and dedication.
Beyond his technical skill, Goodman’s passion for the industry has been a driving force in his career.
“Mentoring our future generation professionals and seeing them grow and succeed is extremely rewarding,” Goodman said. “Also, I love that the business is so dynamic. No two days are the same.”
Like many seasoned professionals in the field, Goodman has faced his share of challenges. Navigating the Great Recession of 2008 was one of the most testing periods of his career.
“Working through the Great Recession presented numerous challenges for our industry and the global economy,” Goodman said. “I feel like our team really rolled up its sleeves and helped our clients navigate through the chaos. As a company, we are very nimble and can pivot to take on challenges and create opportunities quickly. That’s how we overcome adversity no matter the circumstances.”
In 2024, Goodman assumed the role of Chief Revenue Officer for Friedman. His responsibilities include connecting opportunities and driving new business for Friedman’s integrated services platform, which includes Brokerage, Commercial and Multifamily Property Management, Construction & Design, Mechanical and HVAC, Facilities Services, and Commercial Financing.
“I attribute any personal success to being surrounded by my amazing colleagues and team members,” Goodman said. “There is a strong culture of collaboration at Friedman, and fostering this mindset within our next-generation team members ensures we are set up to grow and thrive well into the future.”
Goodman holds a bachelor’s degree in Building Construction Management from Michigan State University and is an active member of the Commercial Board of Realtors.
Outside of work, Goodman finds joy in traveling with his family, tackling home renovation projects, playing guitar, and cheering on the Detroit Lions.