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MichiganRetail

Colliers helping to bring two new doughnut shops to Grand Rapids area

April 29, 2019
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Donut fans will soon have two new locations to enjoy their favorite breakfast treat. The Donut Conspiracy is expanding with new locations on Cascade Road in Grand Rapids, Michigan, and Rivertown Parkway in Grandville, Michigan, according to Colliers International|West Michigan.

Founded in 2017, The Donut Conspiracy opened its first location in Knapp’s Corner at 1971 E. Beltline Ave NE. The donut shop offers classic donuts and signature flavors including Maple Bacon Long Johns, Peanut Butter Cup, Fruity Pebbles and more.

Inspired by infamous conspiracies, each location features vintage décor and themes around historic conspiracy theories. The Donut Conspiracy also offers monthly themed days where they offer specialty donuts based on a theme such as Harry Potter, Dr. Seuss or famous super heroes.

In May, The Donut Conspiracy will open a location at 3819 Rivertown Parkway, Ste. 600 in Grandville, which is a former Orange Leaf Frozen Yogurt shop. The 1,800-square-foot store will offer 37 varieties of donuts, a full-service coffee bar with a barista and seating for 24 guests.

Later this year, The Donut Conspiracy will open a 1,500-square-foot production facility and store at 6783 Cascade Road in Grand Rapids. The build-out is underway and will feature an industrial kitchen for production. It will also offer 37 varieties of donuts, a full-service coffee bar with a barista and seating for 24 guests. By the end of 2019, Lavender plans to offer custom wedding cakes at this location.

According to Lavender, each location will create about 20 jobs.

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