Adolfson & Peterson Construction has been selected by retail real estate investment firm Asana Partners to renovate the former Oak Lawn Design Plaza in the Dallas Design District in Dallas, Texas.
Acquired in late 2023, Asana Partners is redeveloping the property into a 160,000-square-foot upscale shopping and dining destination.
The multi-million-dollar project will repurpose the 1970s-built, nine-acre parcel at 1444 Oak Lawn Ave.—now named The Seam—into high-end retail, wellness and food offerings set in an open-air environment. Adolfson & Peterson Construction launched construction in March 2025; completion is anticipated within 12 months. Morris Adjmi Architects (MA) is the Design Architect with GFF Design serving as the Architect of Record.
The new visual identity for the revitalized development is characterized by bold geometries and sophisticated materials anchored by intimate courtyard gardens. The site’s original layout was reconfigured, removing portions of the existing complex that obstructed visual and physical connections to Slocum Street.
Adolfson & Peterson Construction will handle all aspects of The Seam’s construction, including staging and phasing the work. Additional responsibilities under Adolfson & Peterson Construction’s purview include improving the existing buildings by upgrading facades with new exterior insulation finish systems (EIFS) and metal panels. Mechanical, electrical and plumbing upgrades, structural improvements by adding new steel and roof work are also planned.
Additionally, Adolfson & Peterson Construction will add outdoor features such as state-of-the-art lighting, modern hardscapes and softscapes, new curb lines and sidewalk upgrades. Upon completing all upgrades, The Seam will provide nearly 50 spaces for retail, restaurants, wellness providers and showrooms.
