LV Collective, an Austin, Texas-based real estate developer and operator, appointed Devon Low as vice president of wellness and partnerships. Low will lead initiatives that integrate physical, mental and social wellness into the company’s student housing and multifamily communities through resident programming and strategic brand collaborations.
The appointment builds on LV Collective’s approach to residential development, combining design, hospitality and community programming to foster a sense of belonging and create experiences that extend beyond residents’ apartments.
Low joins LV Collective after founding and serving as CEO of Kollective, a national social performance club concept that blends fitness, recovery, coworking and social connection into a hospitality-inspired experience. At Kollective, his approach emphasized personal connections and a sense of belonging over amenities alone, drawing on the idea that people return to places where they feel known and welcomed.
At LV Collective, Low will work alongside the company’s design and operations teams to shape fitness and recovery spaces and expand programming beyond traditional classes. The approach treats physical, mental and social wellness as connected parts of everyday life, with opportunities for residents to participate at their own pace.
Low will also oversee strategic brand partnerships across the LV Collective portfolio, including opportunities involving Rambler, Daydreamer, Paseo and its other properties. He envisions collaborations with wellness, hospitality and lifestyle brands that contribute their expertise through on-site events and ongoing resident touchpoints, rather than one-time sponsorships. The goal is to create experiences that offer value to residents while giving participating brands meaningful ways to engage with LV Collective communities.
Through the new role, LV Collective aims to connect its thoughtfully designed environments with the programming, relationships and experiences that make residents feel part of a community.
