Baum Realty adds star retail broker Deena Zimmerman as principal

Deena Zimmerman

Star retail broker Deena Zimmerman has joined Baum Realty Group (Baum Realty) as a principal. Zimmerman, an award-winning broker with nearly 20 years of industry experience, will focus on national business development as well as commercial redevelopment and adaptive reuse projects across the country.

Previously a VP at SVN Chicago Commercial, Zimmerman is known as a star tenant rep, sought after by brands nationwide for site-selection roll-outs across both Chicagoland and the entire country.

Zimmerman is regarded nationally for her business development efforts and her expertise in retail site selection and curation.

Specifically, Zimmerman specializes in finding high-quality sites throughout Chicagoland and across the country for national operators, multi-unit franchisees, and even first-time entrepreneurs. She also specializes in the sale and leasing of retail, investment and development properties and she is a trusted expert in cannabis real estate.

Deena’s network of relationships stems in large part from her involvement in several local and national organizations. She was the 2017 Commercial Liaison for the National Association of Realtors, is an advisory board member for Chicago Cannabis Executives, a member of ICSC, WIRL (Women in Retail Leasing), and has served as a mentor and is a longtime supporter of the Goldie Wolfe Miller Women Leaders in Real Estate Initiative. In 2021 Deena was named one of the top 25 most influential women in Commercial Real Estate and has been named annually by CREi as a top social media influencer in commercial real estate. Deena is a recognized industry leader and public speaker, presenting at national conferences, and to industry groups and associations throughout the United States.