CBRE Group, Inc. has acquired Chicago-basedForum Analytics, LLC (Forum), a leading provider of sophisticated modeling and mapping solutions that assists retailers and other firms in planning their location strategies on a local, regional and national basis.
Paul Sill founded Forum in 2001 and currently has more than 20 statisticians, analysts and programmers. The firm’s clients are restaurants and retailers like Ace Hardware, Sephora, Verizon Wireless, Domino’s Pizza, Genuine Parts, Carl’s Jr., and many others.
Forum’s proprietary tools include SIMMS Online, a web-based mapping platform that visually represents modeling and analytic exercises, Optimizer, a proprietary market optimization algorithm for estimating total unit growth potential, and Cannibalytics, a proprietary modeling algorithm for estimating sales transfer between existing retail units.
