Wurkwel Ventures, a Chicago-based provider of sustainable office furniture solutions and services, has acquired as a lead investor and principal owner FurnitureFinders.
FurnitureFinders is an office furniture marketplace and circular economy engine that empowers customers to do right for the environment while outfitting their office spaces. It also offers furniture dealers a platform to showcase and sell their sustainable pre-owned and refurbished inventories.
This acquisition represents continued alignment among a growing list of Wurkwel Ventures’ portfolio companies that focus on the larger mission to promote environmental consciousness and ensure positive impacts on climate change by enhancing the circular economy and sustainable practices in the office furniture industry.
As part of this acquisition, Wurkwel Ventures plans to:
- Introduce “planet first” best practices that emphasize metrics for measuring sustainability, a clear strategy for implementation, and practical (and immediate) applications
- Map out interactions to reduce potential unintended consequences of industry waste
- Formulate company policies directed at promoting real-world, effective sustainable practices
- Extend the used furniture product life cycle by:
- Positioning FurnitureFinders as the premier used office furniture marketplace.
- Expanding FurnitureFinders’ range of product offerings
- Innovating and advancing the technology assets, software, and services to offer a more seamless and efficient customer experience.
- Leveraging Wurkwel Ventures’ digital capabilities to expand reach, connectivity, and transactions.
Mason Awtry, CEO and Founder of Wurkwel Ventures, said, “Sustainability and innovation go hand in hand. The key is to embrace the natural progression of disruption and change early.”
“As a whole, the used office furniture industry has a responsibility to embrace new practices that extend the life cycle of our products, expand landfill diversion practices, and innovate our e-commerce platform to meet the needs of today’s consumers,” Awtry said. “Wurkwel is proud to be leading the way.”
