“Everyone Gives,” a social giving campaign sponsored by Colliers International, raised $741,213 in just 17 days.
From Feb. 22 to March 9, more than 12,000 individuals in 474 cities donated to 1,479 charities. During this time, participants in 64 countries made donations of every size to charities of their choice and were encouraged to use their social networks to invite friends, families and colleagues to give.
“When we developed this idea about launching a global social media campaign to raise money for charities and non-profits, we thought we’d be successful because we know that ultimately people are interested in helping other people. We just had to make it easy,” said Doug Frye, president and global chief executive officer of Colliers International. “The overwhelming response from around the world indicates a very bright future for social philanthropy.”
All of the donations received went directly to the charities selected by the public, which ranged from well-known non-profits to small, local charities across North America, Europe, the Middle East, Asia and Latin America. As people made donations, the original requester’s “giving tree” — a virtual online tree — would begin to sprout and grow.
