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Architecture firm Goettsch Partners (GP) has appointed Matthew Larson as chief marketing officer. In this role, he will be responsible for leading the strategic business development and marketing operations of the firm globally.

Larson previously served as director of business development at the firm from 2004 to 2014. Prior to rejoining the firm and returning to Chicago, he was vice president of business development at John Portman & Associates in Atlanta.

He brings a focus on expanding the firm’s core markets in office, hospitality and mixed-use developments, as well as select institutional and renovation/repositioning assignments. Larson has more than 20 years of experience in business development, marketing and public relations for architectural design firms.

Larson holds a Bachelor of Arts degree in architectural studies from Bowdoin College in Brunswick, Maine. He is a member of the American Institute of Architects (AIA), the Urban Land Institute (ULI), and the Society for Marketing Professional Services (SMPS).