Bob Flood, Jr., SIOR
Partner – Head of Industrial Brokerage
Founders 3
Milwaukee
Bob Flood, Jr., SIOR is a founding Principal of Founders 3 Real Estate Services in Milwaukee. As the eldest son of a prominent Milwaukee physician, Flood was taught at an early age to conduct himself with sound ethics and integrity. Starting his real estate career in the 1980’s, Flood has completed transactions in the Industrial, Office, and Land sectors of the industry — translating to over $1 billion in sheer deal volume and the acquisition and disposition of approximately 12 million square feet and over 1,000 acres of land.
Throughout his nearly 40 years in the business, Flood has focused his real estate practice in the greater Milwaukee area and southeastern Wisconsin. Some of his favorite career highlights include a $100 million sale-leaseback of Leonardo DRS’s North American HQ in Menomonee Falls, Wisconsin, a 210-acre assemblage for Northwestern Mutual’s Franklin, Wisconsin, campus, and 13 high-profile land site acquisitions for retail giants, Costco and Meijer, totaling over 275 acres. He won the “Deal of the Year” award from the Commercial Association of Realtors Wisconsin (CARW) three times, in 2015, 2021 and 2022, with numerous other nominations prior and in between.
Throughout his time in the real estate business, Flood had several mentors along the way; specifically, Shel Lozoff, a renowned Counselor of Real Estate and Larry Krause of Opus North Corporation, to name a few. These relationships taught Flood the importance of trust and loyalty when it comes to choosing your teammates, and patience, strong ethics, creativity, and a small stroke of luck when it comes to getting some of the tougher deals across the finish line.
These lessons paid off in 2002 when Flood left his partnership position at a local Milwaukee firm and formed RFP Commercial, Inc. with long-time friends and colleagues, Scott Revolinski and Ned Purtell.
“I have been extremely fortunate to have great Partners, now including Andy Hess at Founders 3, that have allowed our firm to grow and flourish,” said Flood, “RFP became a great brand in Wisconsin Real Estate and is a legacy I am proud to leave behind.”
RFP Commercial, Inc. merged with property management company, Siegal-Gallagher, and retail brokerage firm, Commercial Property Associates, in June of 2017 to form Founders 3 Real Estate Services. Founders 3 is now one of the largest brokerage firms in the state and one of the very few that are locally-owned and operated. His son Brian joined the firm in 2019 and focuses on the industrial sector alongside his dad. Flood adds, ”having family in the business provides a continued drive and a great deal of fun which will hopefully lead to many more years in the industry”.
Contrary to the above, life isn’t always about closing the deal. When Flood isn’t focusing on Founders 3 with his three partners, he spends his time with his wife of 40 years, Tracy, and his other favorite 3’s – his three kids: Sarah, Katie and Brian, his three grandchildren: Emmet, Pearl and Weston Lee, and his three favorite hobbies: golf, hunting, and fly fishing.
