CRG appointed student housing veteran Carly Shepherd as senior vice president of sales and marketing, strengthening the leasing and marketing capabilities of the firm’s expanding student housing and residential platform. Shepherd, who will work from CRG’s Chicago office, brings more than 24 years of student housing operations, leasing and marketing leadership to CRG, where she will direct sales and marketing strategy across the firm’s Chapter portfolio of student housing and multifamily communities nationwide.
Shepherd’s appointment builds on the momentum of Chapter, CRG’s national collection of upscale student housing and multifamily developments located near top-tier university campuses and in high-growth markets across the country. Drawing on the design and engineering capabilities of integrated partner LJC and the construction expertise of parent company Clayco, CRG’s vertically integrated platform delivers high-quality residential communities with speed and certainty, and Shepherd will ensure each project is positioned, priced and leased to match.
Shepherd joins CRG from Student Quarters, where she served as vice president of sales and marketing, leading national sales and marketing strategy and overseeing all leasing and brand initiatives across the firm’s portfolio. In that role, she managed cross-functional teams spanning graphic design, digital marketing and traveling leasing specialists; developed pricing strategies and marketing campaigns; and launched the company’s signature resident experience programs, SQ Celebrates and SQ Cares. Her contributions earned her Student Quarters’ Presidential Award in 2023.
Prior to Student Quarters, Shepherd held operations and leasing leadership roles including regional director of operations at Coastal Ridge Real Estate, regional manager and lease-up property manager at Peak Campus Companies, and multi-site property manager at Ambling Student Housing. She is also an ambassador and contributor for Student Housing Insight, a leading industry media platform.
