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WisconsinCRE

Cuningham Group wraps work on hotel tower at Potawatomi Hotel & Casino in Milwaukee

Staff Writer April 4, 2017
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Cuningham Group Architecture, Inc. has debuted the hotel tower at Potawatomi Hotel & Casino in Milwaukee. The 19-story tower integrates traditional Milwaukee architecture and modern design.

Designed by Cuningham Group, the 3½-star hotel features 381 rooms, a casual-dining restaurant, coffee shop, a lobby bar/lounge and meeting space.

The materials and color of the hotel’s base reflect the character of industrial buildings throughout Milwaukee’s Menomonee Valley, as well as the existing casino. To express the modern entertainment offered in the expanded resort, the hotel tower rises from its masonry base adorned in green-tinted transparent and opaque glass – taking on the look of Lake Michigan’s shimmery waves on a sunny day.

The top floor features a “floating” prow-like roofline which houses several suites. Additionally, a glass-enclosed “flame” at the top of the hotel’s tower references the Forest County Potawatomi’s role as “Keepers of the Fire.” This lantern is illuminated by energy efficient light fixtures that provide striking patterns and symbols in a rainbow of varying colors.

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