Each year, Midwest Real Estate News runs its Commercial Real Estate Hall of Fame, honoring the top CRE professionals across the Midwest. We also run these profiles online each week. Today, we look at the career of Craig Fuller. Based out of Cleveland, Fuller is a senior director and senior vice president of investments within Marcus & Millichap’s National Retail Group.
Years in the business: 12
Building a reputation: It hasn’t taken Craig Fuller, executive vice president of Marcus & Millichap’s Institutional Property Advisors, long to build a strong reputation in his home market of Cleveland. His clients already know that Fuller will provide them the absolute best service and that he will work tirelessly to help them reach their goals.
During his career of more than 12 years, Fuller has sold more than 460 properties totaling $1.8 billion in sales and 23 million square feet. The vast majority of these transactions have taken place in the Midwest.
Along with his partners and fellow Hall of Fame members Erin Patton and Scott Wiles, Fuller oversees a team of 15 consisting of six junior agents and seven full-time support staffers.
Big-name clients: Fuller today represents plenty of big names. His client list includes such heavy hitters as Kimco, Brixmor, Site Centers, VEREIT, Realty Income and STORE Capital.
Making the deals: “I enjoy the art of deal-making and the constant interaction with different sellers and buyers,” Fuller said. “Each transaction is different with its own challenges, which keeps me on my toes.”
Awards: During his relatively short career, Fuller has picked up some impressive industry awards. He is a seven-time winner of Marcus & Millichap’s National Achievement Award and has been named a CoStar Power Broker 11 times. He has also earned the Marcus & Millichap Pacesetter Award and has been named a Marcus & Millichap Top Midwest Shopping Center Agent seven times.
Overcoming the challenges: Like all real estate professionals, Fuller faces challenges while building his commercial real estate business. The key, though, is working to overcome them.
“Managing seller and buyer expectations is by far the biggest challenge,” Fuller said. “Another interesting challenge is consistently keeping up with the market and pricing so that our listings are priced appropriately for the current market conditions.”
The success formula: Like most successful CRE pros, Fuller credits hard work for much of his success. He also points to persistence, his willingness to continue to pursue deals even when they become difficult.
“At the beginning of a real estate career, you hear a ton of ‘no’s,” Fuller said. “Having a thick skin and continuing to push through is critical to build your book of business and client base. Additionally, I feel as though my communication skills are very strong, which is vital to overcome hurdles during the deal-making and the due diligence process.”
Out-of-office hours: When not at work, Fuller enjoys spending time with his family and friends, playing sports and traveling.