The Illinois Business and Economic Development Corporation revealed its new brand identity, Intersect Illinois.
Illinois Business and Economic Development Corporation didn’t exactly roll off the tongue or do much to sell Illinois, Jim Schultz, CEO of Intersect Illinois, said in a statement. He added that one of their first tasks was to begin building a brand that focuses on the strengths and that’s exactly what Intersect Illinois plans to do.
“Our new identity ties together everything that makes Illinois an attractive state in which to grow a business,” Schultz added.
As part of its new identity, Intersect Illinois refreshed its website and directed it to a new url. A more robust website will be developed to better cater to the needs of businesses interested in growing in Illinois.
Earlier this month, ILBEDC, now Intersect Illinois, announced that German pharmaceutical giant Vetter intends to invest $320 million in a new facility in Des Plaines, creating at least 300 new jobs. The Vetter announcement followed recent news that Amazon will open a new facility in Edwardsville, along with significantly increasing its footprint at the Joliet facility, to create over 3,000 new jobs throughout the State. Originally, Amazon planned to bring a fewer number of jobs at a single location in Illinois, but thanks in large part to the efforts of Intersect Illinois’ Frank Cho the job commitments from Amazon expanded along with the number of communities positively impacted.
“While work remains to improve our business climate, the recent expansions of companies like Vetter and Amazon prove that Illinois already has many appealing assets that are important to companies seeking to grow in North America, and it’s our job to sell them on Illinois,” Schultz said. “As Vetter and Amazon show, Illinois can be very attractive for foreign direct investment as well as companies with a heavy reliance on a world-class logistics system, a sophisticated work force and technology advantages. We’re going to continue to focus on companies that fit those profiles and play to our strengths.”