LaPorte, Indiana-based Larson-Danielson Construction Co., Inc. has named Amanda Watson as its first marketing manager.
Watson brings more than 16 years of experience in commercial real estate, construction and marketing to her role with the company.
Watson will be responsible for the overall marketing and public relations strategies for Larson-Danielson Construction and its affiliates. She will also lead efforts to strengthen company culture and employee engagement. Initially, she will focus on efforts to amplify Larson-Danielson’s digital presence, solidify the brand’s public image and support business development.
Watson previously served as marketing director for South Bend, Indiana-based Holladay Properties and its sister company, Holladay Construction Group. During her tenure there, she led internal and external communications, print and digital marketing and advertising efforts. She was responsible for creating a digital marketing strategy that grew leads by 37% per year, creating and implementing a social media strategy. She has designed and developed more than 15 websites and authored over 200 blogs and press releases.
Watson holds a Bachelor of Arts degree in Communications/Media Studies from Manchester University. She is a member and the Immediate Past President of the American Marketing Association – Michiana Chapter. She is also an Assistant Scoutmaster with the Boy Scouts of America.