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WisconsinHospitality

Marcus & Millichap closes sale of 67-room hotel in La Crosse

January 15, 2026
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Photo courtesy of Marcus & Millichap.

Marcus & Millichap brokered the sale of The Charmont Hotel, a 67-room hotel property in La Crosse, Wisconsin. 

Ebrahim Valliani, Michael Klar and Dan Danielak, investment specialists in Marcus & Millichap’s Chicago Oak Brook and Los Angelos offices, in association with Todd Lindblom, Marcus & Millichap’s Wisconsin broker of record, had the exclusive listing to market the property on behalf of the seller, a private investor group, and procured the buyer, Diane Hendricks, founder of Hendricks Commercial Properties, LLC. The transaction received additional support from Chris Gomes and Allan Miller of the Miller-Gomes Hotel Team. 

Located at 101 State St., the boutique hotel is set in a restored 19th-century candy factory and features a full-service restaurant, rooftop terrace, fitness center and more than 900 square feet of meeting space. Open since 2017, the property is steps from the Mississippi River and close to restaurants, shops and cultural attractions, with convenient access to Interstate 90 and La Crosse Regional Airport. 

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