Matt Mullins, a seasoned real estate professional with more than 25 years of experience spanning market strategy, development, brokerage, and consulting, has launched Bricks and Brand, a new advisory firm designed to help clients navigate increasingly complex real estate decisions while bringing projects to life with clarity, purpose, and market alignment.
Bricks and Brand provides strategic consulting services to private developers, investors, landowners, and public-sector clients across Minnesota, the Midwest, and nationwide. The firm specializes in site strategy, market feasibility analysis, entitlement support, development positioning, and market intelligence, while uniquely integrating branding, marketing strategy, and execution support into the development process.
“Today’s real estate environment demands more than just market knowledge – it requires a clear vision and the ability to execute,” said Matt Mullins, Founder and Principal of Bricks and Brand. “We created Bricks and Brand to bridge that gap – helping clients not only identify opportunities, but also shape them, position them, and bring them successfully to market.”
A Differentiated Approach: From Idea to Execution
What sets Bricks and Brand apart is its holistic philosophy – combining traditional real estate advisory services with brand strategy, storytelling, and go-to-market execution. The firm works with clients from early-stage concept through final delivery, ensuring projects are not only financially viable but also thoughtfully positioned to resonate with target audiences and communities.
In addition to advisory services, Bricks and Brand supports clients with:
- Development visioning and positioning
- Brand strategy and messaging
- Marketing, leasing, and sales strategy
- Execution coordination from planning through delivery
This integrated model allows clients to move seamlessly from idea to execution, reducing fragmentation between strategy, development, and marketing.
“We believe every project has a story – and that story matters,” Mullins said. “Whether it’s a mixed-use development, residential community, or commercial asset, success depends on aligning market realities with a compelling, authentic brand that connects with users, tenants or buyers, and stakeholders.”
Deep Experience Across Sectors
Mullins brings a multidisciplinary background that spans public and private sector work, including large-scale development advisory, brokerage, feasibility analysis, entitlement strategy, and long-range planning. His experience across asset classes – residential, commercial, land, and industrial – gives Bricks and Brand the ability to advise clients at multiple points in the real estate lifecycle.
Serving Both Private and Public Clients
Bricks and Brand is uniquely positioned to work across both private development and public-sector initiatives, providing strategic guidance that balances economic viability with community impact.
For municipalities and public partners, the firm offers services such as:
- Market studies and feasibility analysis
- Development strategy and positioning
- Public-private partnership advisory
- Redevelopment planning
- Developer/Investor recruitment
For private clients – including developers, investors, and landowners – the firm focuses on unlocking value through:
- Site selection and highest-and-best-use analysis
- Development strategy and entitlement support
- Branding and go-to-market positioning
- Leasing/Sales and project rollout strategy
Meeting a Growing Market Need
The launch of Bricks and Brand reflects a broader shift in the real estate industry toward more integrated, multidisciplinary advisory services. Clients increasingly require partners who can not only analyze opportunities but also help execute them effectively in a competitive and rapidly evolving market landscape.
“Too often, strategy, development, and marketing happen in silos,” Mullins said. “We bring those pieces together – so decisions made early in the process carry through to execution in a way that’s cohesive, efficient, and aligned with long-term value.”
By combining market intelligence with execution strategy, Bricks and Brand aims to help clients reduce risk, accelerate timelines, and create places that are both economically successful and meaningfully positioned in the market.
About Bricks and Brand
Bricks and Brand partners with private and public-sector clients to guide projects from concept through completion, delivering data-driven insight and strategic direction across development, redevelopment, and real estate investment initiatives.
With a focus on aligning vision, market realities, and brand identity, Bricks and Brand helps clients transform ideas into impactful, successful real estate outcomes.
