MB Real Estate names Karoline Eigel SVP and chief marketing officer

MB Real Estate announced that Karoline Eigel has been selected to serve as senior vice president and chief marketing officer for the Chicago-based real estate services firm.

With 18 years of experience in real estate market research, strategic planning transactions and marketing program execution, Eigel will oversee marketing activities across MBRE’s six business units and lead the firm’s corporate brand strategy and positioning initiatives.

Prior to Eigel’s move to MBRE, she was a principal at MarketHooks Consulting where she managed marketing initiatives for national and international institutional investors and developers.