Friedman Real Estate has added Tara Smith as its director of multi-family marketing in the company’s Farmington Hills, Michigan, office.
Smith is responsible for the strategy and execution of the overall marketing strategy for Friedman Communities. She joined Friedman with 18 years of marketing and sales experience in the multifamily industry.
Smith has worked in markets across the Midwest and East Coast, finding success through lease-ups, acquisitions and property rebrands. She is passionate about using her understanding of digital marketing, social media, and storytelling to create unique and customer-centric experiences throughout the resident lifecycle.
