PDR announces new design director for Dallas office

PDR, a global design, architecture and consulting firm has hired Brad Cantrell as its new Design Director. Cantrell brings 15 years of award-winning professional experience in the design industry to PDR and will lead the conceptualization, design direction, experiential design, project management, and consultant management on Dallas area projects.

“We are excited to welcome Brad to PDR,” said Lauri Goodman-Lampson, CEO of PDR. “Having lived and worked around the globe, Brad’s diverse background in hospitality, commercial, and luxury retail design provides a unique and valued perspective to our clients.”

PDR, which opened a Dallas office in 2020, works with global companies, real estate advisors and developers to redefine the high-performance workplace. From early strategy development, through occupancy, PDR looks at a client’s needs holistically and brings together architecture and design, consulting, and brand experience to improve the human experience, impact business performance and foster organizational transformation.

Marc Bellamy, Principal at PDR said, “Brad’s methodical approach to understanding the client’s space needs, both aesthetically and functionally, are integral to a project’s success. We look forward to tapping his expertise and creativity to bring a unique perspective to our Dallas client’s projects.”

Cantrell was most recently the design studio principal for M Line. Cantrell earned a Bachelor of Arts in Interior Design from The Art Institute and is a LEED Green Associate.