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MidwestCRE

RE/MAX Northern Illinois CTO announces next phase of aggressive mobile real estate strategy

Staff Writer April 4, 2017
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RE/MAX Northern Illinois Chief Technology Officer (CTO) Casey Reagan recently announced the next major milestone in the company’s mobile real estate strategy. The highly popular Commute Time Search, which was launched for the RE/MAX Northern Illinois Real Estate App’s iPad version in March 2014, has now been adapted for all Android devices and the iPhone.

“We are extremely pleased with the implementation delivered by our partners at Mobile Realty Apps. The Commute Time Search feature is as beautiful and simple to use as the rest of the app,” said Reagan.

Commute Time Search lets the public better evaluate their real estate options because it is a unique search tool that helps them assess properties for sale based on actual drive time, transit time, walk time or cycling time to and from home, work, school or any place of interest. It not only takes into consideration traffic conditions, but is a combination of accurate historical transportation data, real-time analytics and crowd sourcing information. The RE/MAX Northern Illinois Real Estate App is one of the few real estate apps on the market today that offers such a feature and it is considered to be one of the best available.

“Mobility is important in many vertical markets, but in real estate it is critical. That’s why we are excited to announce this achievement, which is an important step in our larger strategy. We are currently working on a roadmap, which consists of continuous iterations with a mobile-centric design, one that will exceed consumer and agent expectations and maximize their mobile search capabilities. Each phase of our strategy will deliver more cutting-edge features, increased functionality, and ease-of-use. The ultimate result will be that our network of RE/MAX agents and clients will have a competitive superiority unmatched in the marketplace,” added Reagan.

Commute Time Search on the RE/MAX Northern Illinois Real Estate App is an invaluable feature because it helps users capitalize on one of the most important things in real estate: location, location, location. Its easy-to-use and touch-friendly design makes it effortless to input one’s desired destinations such as work, a child’s school, or another important place. Users can easily adjust acceptable travel times while interactively seeing the results on a map. This allows them to identify properties for sale with the best location for their personal needs. In addition, property details specifically highlight how far a property is from key destinations. The combination of user-friendlessness and informative data make the RE/MAX Northern Illinois Real Estate App “the fun real estate app.”

The RE/MAX Northern Illinois Real Estate App can be found in both Google Play and Apple app stores, and it provides the most comprehensive real estate data available in northern Illinois because it offers active, sold and pending listings directly from the MLS and not third parties. Users can enjoy the app’s other core features on Apple and Android devices including, the MAXview, which allows consumers to use the camera on their mobile device to view homes for sale in their immediate area in real time and see full listing details and photos. The app also gives the user the ability to do highly interactive map searches, GPS enabled searches and draw customized search areas. Results yield full listing details and large photos, as well as photos of comparable properties users can view side by side.

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