Simeone Deary Design Group adds new principal in Chicago

Chicago-based interior design firm Simeone Deary Design Group recently welcomed Darlene Urgola Brown to the team as principal. Urgola Brown joins the firm from Gensler in Los Angeles, where she served 13 years, most recently as an associate and senior designer, leading concept ideation and design development in the hospitality group.

Well-versed in the industry, Urgola Brown holds a bachelor’s degree in architecture design from Arizona State University and a master’s degree in architecture from the University of California, Los Angeles. In senior roles with Gensler as well as Kelly Wearstler and Kor Group, Urgola Brown developed extensive knowledge in 4- and 5-star resorts and urban retreats, leading the design on projects that span the globe. Her distinguished clients include Caruso, Westfield, AIC hotel Group, Hard Rock Hotels, Las Vegas Sands Corporation, Ritz-Carlton, Kerzner International and Viceroy Hotel Group.  

Formerly an adjunct studio professor, Urgola Brown leads colleagues with passion and positivity, fostering a commitment to quality design in every phase of execution. Simeone Deary Design Group’s founders, Lisa Simeone and Gina Geary, are confident that Urgola Brown’s extensive experience will allow her to contribute immeasurably to future collaborations and firm success.