After winning over Greater Katy’s locals, Social Pub & Grill is adding a second location in west Houston, selecting NewQuest Properties’ Cross Creek Commons in Fulshear, Texas to expand its neighborhood-friendly brand.
Social Pub & Grill has leased a 3,599-square-foot end cap in NewQuest’s project, which is located in Fort Bend County’s FM 1463 corridor. Slated to open in late spring or early summer, the neighborhood pub will be the first full-service dining establishment in Cross Creek Commons, a class A, grocery-anchored center at the FM 1463-South Fry Road intersection.
“High-end bars and grills do very well on the outskirts,” said Andrew Alvis, senior associate of Houston-based NewQuest Properties. He and colleague J.J. McDermott, vice president, represented the landlord in the direct deal.
Social Pub & Grill’s expansion in the midst of the pandemic is a testament to its brand and commitment to customers’ safety by requiring masks unless seated, eating or drinking and recommending groups of six or less for dine-in service. In late November, the establishment celebrated its third anniversary as a tenant in NewQuest’s Shops at Katy Reserve at 1721 Spring Green Boulevard in Katy, Texas about four miles north of Cross Creek Commons.
“Social Pub & Grill was thriving before the pandemic and has continued to do very well,” Alvis said.
Social Pub & Grill’s second location will be similar in size and ambience as its first. Fulshear also offers mirror-image demographics to that of Katy—young families with high disposable incomes averaging $183,000 within a one-mile radius. The trade area includes Cinco Ranch, Westheimer Lakes and Cross Creek Ranch, some of the most highly sought-after master-planned communities in Greater Houston.
The now 90-percent-leased Cross Creek Commons, set on 8.5 acres, will total 52,791 square feet at build-out. Anchored by Aldi’s, the neighborhood center has 1,330 square feet of available space, one remaining pad site, which is under negotiation, and raw land for 13,584 square feet of future retail.
“It’s possible Social Pub & Grill could be the only full-service restaurant in Cross Creek Commons,” Alvis said. “And that’s a sweet spot to be in from a business standpoint.”