St. Louis’ IWR North America added Jessie Haupt as Director of Marketing.
In her new position, Haupt will lead IWR’s marketing initiatives with an emphasis on enhancing the company’s brand awareness, fostering stakeholder engagement, and supporting the growth of IWR’s market share in the building enclosure industry. She will be instrumental in aligning IWR’s marketing efforts with the company’s strategic priorities, ensuring IWR continues to be widely recognized as a world-class building enclosure partner.
With over a decade of experience in marketing, Haupt has held prominent roles across multiple sectors, including more than six years at Bayer. During her tenure, she served as the Marketing and Communications Lead for US Commercial Digital Innovation, where she spearheaded transformation efforts within the Crop Science division.
Additionally, Haupt played a pivotal marketing role for Bayer subsidiary Roundup Lawn & Garden, where her strategic leadership contributed to the brand being recognized among the “Fastest Growing Brands of 2020.” Her initiatives across these roles increased customer engagement, spurred revenue growth, and solidified her reputation as an exemplary marketing professional.
Haupt holds an MBA from Webster University and a Bachelor of Science in Speech Communication from Southern Illinois University Carbondale.
