KAI Enterprises has promoted Michelle Gray to Marketing Manager and Cristal Barker to Senior Marketing Coordinator at its St. Louis, Missouri, headquarters. KAI has also hired Miguel Zamora III as Senior Marketing Coordinator at its Dallas-Fort Worth, Texas office.
Gray has been promoted from Senior Marketing Coordinator to a new position as Marketing Manager. In her new role, Gray will serve as the point person for proposals internally and externally and manage all pursuit efforts among other duties, including development of client presentations, strategizing sell points and organizing and coaching presentation teams.
Other responsibilities will include establishing company-wide processes and communications and ensuring CRM system input and upkeep; working with Project Managers to gather marketing project information; managing the website; developing industry award submittals and providing marketing group leadership support.
Gray started with KAI in 2017 as a part-time contract employee assisting the marketing department following a major transition in marketing staff. She has a Bachelor of Arts in Business Administration – Mass Communications with a Minor in Spanish from the University of Florida.
In her role, Barker will continue to oversee promotional materials, awards and events for the company, as well as communications (social media, content marketing, campaigns, new project announcements), with an expanded role of managing proposal preparation and submissions.
Barker joined KAI in 2019 as a Marketing Coordinator. She has a Bachelor of Science in Journalism with an emphasis in Strategic Communications and a minor in Psychology from the University of Kansas. She earned her APMP certification in 2021. APMP certification is the global standard for developing and demonstrating bid, proposal, and capture competency.
In his role as Senior Marketing Coordinator, Zamora will oversee company events, promotional materials, awards, content marketing, proposal submissions and more in KAI’s Dallas-Fort Worth office. His areas of expertise include interpersonal communication, consumer behavior, brand awareness and omnichannel marketing campaigns.
Before arriving at KAI, Zamora served as the Senior Marketing Coordinator at Teague Nall and Perkins, Inc., and earlier as a Marketing Coordinator at Hoefer Welker, both in Dallas-Fort Worth.
