St. Louis’ Lawrence Group names new market research, data analyst

Hannah O'Keefe (Photo courtesy of Lawrence Group.)

St. Louis-based Lawrence Group has hired Hannah O’Keefe as its new market research and data analyst.

O’Keefe will utilize her research expertise to organize and analyze project/client data amassed throughout Lawrence Group’s 40+ year history to propel the firm’s growth and aid its marketing team.

O’Keefe has more than five years of experience analyzing market trends, evaluating competition, and providing actionable recommendations across multiple industries. Her skills in quantitative and qualitative methodologies, SPSS, GIS and Qualtrics have made her proficient in communication and presentation, project management and team building, data analysis and reporting, and client management and strategic thinking.

Prior to Lawrence Group, O’Keefe was a Market Research & Strategic Consultant for global strategic brand and marketing consultancy firm The Value Engineers where she performed project management qualitative and quantitative research studies and developed strategic solutions to drive business growth.

O’Keefe has a Master of Public Administration from Missouri State University and a Bachelor of Arts in Political Science from the University of Kansas.