In the fast-paced world of fast food, what do you do when your current strategy is no longer serving?
That’s right. Customers, more and more, are trading dine-in indulgence for the sizzle of “to-go” convenience, leaving big names like McDonald’s and Burger King grappling with a decline in indoor orders. According to the Wall Street Journal, year-to-date, across all fast-food chains, just 14% of orders were eaten at a restaurant, with 86% eaten away from the store—in contrast to retail, where in-store shopping continues to dominate.
Enter, restaurant redesign, and read what WSJ has to say about it here.