Sterling Bay announced the grand opening of BIÂN, a social- and wellness-focused member’s club, at its landmark River North property, 600 W Chicago.
A project from notable Chicago restauranteur, Kevin Boehm, BIÂN occupies over 25,000 square feet across two floors and offers its members access to the services of primary care physicians, Eastern healers, dieticians, estheticians, acupuncturists, massage therapists and fitness experts. In addition to receiving personalized health and wellness care, BIÂN members are invited to enjoy reimagined social spaces like a vinyl listening room, and experiential programming designed to expand the mind and foster connection.
“As developers, we seek out tenants that elevate our properties and add value to the surrounding community, and as innovators, we’re drawn to those who think differently and approach their industry with creativity,” said Andy Gloor, CEO of Sterling Bay. “Kevin Boehm and his team have checked all those boxes and more with BIÂN. This concept sets the new gold standard in comprehensive wellness and we’re excited to see it come to life at 600 W Chicago.”
Designed by Karen Herold, owner of Studio K Creative, and inspired by 600 W Chicago’s history as the former home to Montgomery Ward’s catalogue warehouse operations, BIÂN features a unique “active zen” aesthetic. Blending rough textures like exposed, lime-washed concrete walls with a soft neutral color palette and modern fixtures, the space welcomes members into a serene, spa-like oasis set against the background of the city’s urban landscape.
“From the moment we began concepting, we had a very specific vision for BIÂN’s physical location—we needed to create a space that balanced large, light-filled community spaces with smaller private areas for treatment and respite,” said Kevin Boehm, co-founder of BIÂN. “The expansiveness and flexibility of 600 W Chicago’s interior, along with its iconic beauty, made it the perfect home for BIÂN, and the team at Sterling Bay has been an incredible partner throughout our development journey.”
In 2020, Sterling Bay completed a major two-year renovation program at 600 W Chicago, restoring the original grandeur of the property’s interior and exterior features while also enhancing several of its common areas with modern touches. Led by Rick Kintigh, Sterling Bay’s resident architect, and Stephanie Smothers, senior interior designer, and in partnership with Lamar Johnson Collaborative and Charlie Greene Studio, the development firm has created an award-winning space where history meets future. 600 W Chicago is currently home to a roster of industry-leading tenants including Uptake, Big Ten Network, Tempus, Echo Global Logistics, The Farehouse Market and Amazon Go.
