The Sales Shake-Up: How to exploit your online presence to win new business
This may not be fair, but if nothing or very little pops up after I Google someone, I’m unimpressed. My assumption is that they don’t…
DEALMAKERS
The sales shake-up: Hunting vs. farming? Prospecting vs closing?
I led a mastermind meeting once in which several managing brokers discussed the difference between sales hunters and sales farmers (or what some people refer…
The sales shape-up: Marketing Is not selling
No matter how tirelessly you promote and no matter how much you spend on marketing, making a sale usually requires someone from a company to…
Is there still a role for trust-building in CRE brokerage?
Because we now operate in such a complicated brokerage environment, some brokers believe there’s no longer a need to develop trust. They argue that there’s…