The St. Clair Hotel is set to open in downtown Chicago at 162 E. Ontario Street, just one block from Michigan Avenue. The first property in The Red Collection, Red Roof’s first soft-brand, the hotel is designed to give guests an authentic upper-midscale experience at a value price. A restaurant is scheduled to open on the premises in the future as well.
Formerly a Red Roof Inn, The St. Clair Hotel’s 208 modern, amenity-filled rooms have been revitalized, renovated and upgraded in keeping with the new brand. Red Roof’s research showed that many of today’s travelers are not looking for “trendy” or “hip” hotels. Instead they are looking for modern, accessible lodging with enhanced amenities in the heart of cities they love, near the activities they love to do.
“The St. Clair Hotel is the flagship property of The Red Collection, a new soft brand that provides access to new markets and audiences for us,” said Andrew Alexander, president, Red Roof. “Because there is already core equity in Red Roof, this is the perfect time for us to grow our portfolio as we build on our strong brand base. The Red Collection allows the company to enter new channels, expand business models and offer unique and evolved products to new and existing customers accommodating the diverse needs of travelers across the country.”
Sited in one of the most coveted locations in Chicago—at the intersection of St. Clair and Ontario Streets in the Streeterville neighborhood—the St. Clair’s guests have easy access to Navy Pier, the Museum of Contemporary Art and premiere shopping and dining along the Magnificent Mile. A modern, clean and fresh décor infuses the hotel and rooms are decorated with locally-inspired artwork of Chicago cityscapes.