Ware Malcomb announced that construction is complete on FlexEtc Nashville, an office/industrial co-warehousing location in Nashville, Tennessee.
Ware Malcomb provided interior design and branding services for the 91,380-square-foot tenant improvement project southeast of downtown Nashville at 1133 Polk Ave.
From content creation studios to warehousing and logistics, FlexEtc offers a collection of contemporary warehouse spaces for businesses of all sizes with seamlessly scalable solutions in a community-centered hub. The company currently offers locations in Los Angeles, Denver, Salt Lake City, Plano TX, in addition to its Nashville location.
FlexEtc Nashville embraces the new trends of co-warehousing and coworking by offering a variety of shared features. Its front area office design incorporates both private and shared office spaces, a reception, conference room, lounge, break room and common areas, as well as a kitchen and coffee bar. The design further caters to creative professionals by offering a photo and podcast studio, as well as a dark room for photographers.
The warehouse interior is configured in modular units ranging from 300 to 2,300 square feet separated by prefabricated Janus walls. The warehouse features common loading docks, ramped drive-in doors, a forklift, pallet jacks, and push carts. There is also premium units that have private loading.
Ware Malcomb’s design team incorporated some of the existing building features in the new space, including large metal doors that were part of a kiln used by a previous tenant, while as much of the pre-existing lighting was re-used where possible. The building has energy efficient LED lighting throughout, and EV charging stations were added to the exterior parking area.
Ware Malcomb’s in-house Branding Studio worked with the company to reimagine the FlexEtc brand by introducing a refreshed visual identity and cutting-edge signage, wayfinding, and environmental graphics program that highlighted its unique value and amenities. This transformation created memorable branded experiences while ensuring critical wayfinding and information were seamlessly integrated. Comprehensive signage and environmental graphics standards were also developed, enabling consistent application across the real estate portfolio while maintaining flexibility to adapt to individual properties. The result is a cohesive, yet dynamic identity that enhances user engagement and elevates the brand’s presence within the built environment.
DWC Construction handled general contracting services for the project and Colliers was the client manager.
