Wisconsin’s New North names executive director

Barb LaMue, a 23-year economic development professional in Wisconsin, has been named executive director of New North Inc., the Green Bay, Wisconsin-based economic development corporation serving Northeast Wisconsin.

LaMue’s appointment is effective June 10.

The organization’s founding leader, Jerry Murphy, will move into a strategic role, leading the expanded entrepreneurial efforts as part of his transition towards retirement from New North Inc.

LaMue has been vice president of business and community development for the Wisconsin Economic Development Corporation since August 2015. She initially joined WEDC in January 2012, serving as regional account manager to the eight counties in Northeast Wisconsin. LaMue became sector development manager for manufacturing, defense, advanced materials and bioscience in November 2013, remaining in that role until her promotion to vice president.

LaMue serves on the board of directors for the Wisconsin Economic Development Association, UW-Madison Grainger Institute of Engineering, UW-Stevens Point Wisconsin Sustainable Technology Institute, the Transportation Development Association and the Wisconsin Procurement Institute.