Consumers spent a record-high this Black Friday on online shopping, according to the latest research from Adobe Analytics.
According to Adobe’s stats, U.S. consumers spent $11.8 billion on online purchases this most recent Black Friday. If that seems like an impressive number, it’s because it is: That’s up 9.1% from 2024 and marks an all-time high.
And that’s not the end of the online shopping boom. Adobe said that it expects U.S. consumers to spend $14.2 billion online today, Cyber Monday.
Mastercard’s SpendingPulse said that e-commerce sales jumped 10.4% on Black Friday of this year, while in-store purchases only jumped 1.7% from 2024.
Online shoppers were especially active during the hours of 10 a.m. and 2 p.m. Eastern Time, according to Adobe. The company said consumers spent $12.5 million through online shopping carts every minute during this time.
U.S. shoppers didn’t limit their online spending to Black Friday, either. Adobe said that U.S. consumers spent a record $6.4 billion online on Thanksgiving Day itself.
Big sellers this holiday weekend included video game consoles, home appliances and electronics.
