Justin Beal
Executive managing director
Principal of retail brokerage
Newmark Zimmer
Kansas City, Missouri
Justin Beal, Executive Managing Director and Principal of Retail Brokerage at Newmark Zimmer, has long been a driving force behind the firm’s retail brokerage platform. He currently represents about 1.5 million square feet of retail properties across the Kansas City area.
Beal also works closely with clients on site-selection projects spanning Kansas City, Omaha, Topeka, St. Louis and beyond.
With more than 21 years of experience, Beal has built a distinguished career specializing in landlord and tenant representation, site selection, and the strategic rollout of retail expansion initiatives. His client base ranges from emerging concepts to nationally recognized brands, and his work is known for blending market insight with practical, results-driven strategy.
“One of the most rewarding aspects of my work is helping business owners, particularly small and growing businesses, navigate some of their most critical and challenging decisions,” Beal said. “In retail commercial real estate, location can often determine whether a business ultimately succeeds or struggles. Being able to guide clients to the right location and then watch their businesses thrive is incredibly fulfilling.
Beal brings a unique perspective to brokerage through more than 18 years of business management and ownership experience. This background allows him to approach transactions with a deep understanding of both the operational and financial considerations facing his clients. Over the course of his career, he has negotiated contracts ranging from $50,000 to $20 million and has completed numerous high-profile lease and sale transactions on behalf of both landlords and tenants.
Beal credits his time as a business owner with providing him many of the skills he’s tapped to build his successful CRE career.
“That experience has given me a deep understanding of the challenges and priorities business owners face,” Beal said. “Being able to see decisions from the client’s perspective has allowed me to provide more thoughtful, strategic guidance.”
Beal also cites his commitment to continually learn more about the worlds of business and commercial real estate as a major reason for his success.
“To truly serve as a trusted advisor, you must thoroughly understand both the market and your client’s business,” Beal said. “Without this level of insight, it’s impossible to provide meaningful counsel or act as a true consultant.”
Among the national and regional brands Beal has represented are Planet Fitness, Dairy Queen, Qdoba, Smoothie King, Q39, HomeGrown, Harbor Freight, Pure Hockey, Hotshots Bar & Grill, Woodhouse Spa and many more. His transaction experience includes retail centers, and mixed-use assets throughout Missouri, Kansas and beyond.
In addition to his professional achievements, Beal is deeply engaged in the community and the industry. He is an active member of the International Council of Shopping Centers, KCRAR, and CCIM Institute, and has served on the Blue Springs Economic Development Council and previously served as a city councilman in the Blue Springs Rotary.
He holds an MBA in Project Management from Columbia Southern University and a bachelor’s degree in marketing from the University of Central Missouri.
When not working, Beal spends much of his time with his family. His children participate in a wide range of sports, many of which run year-round. When the family manages to find a free summer weekend, they usually spend it at the lake. During the winter months, Beal and his family enjoy visiting Colorado to ski and enjoy the mountains.
