BBG, one of the nation’s largest independent commercial real estate services firms, appointed financial services industry leader Barrett Scruggs as chief revenue officer, a new position at the firm.
In his latest role, Scruggs will lead and manage BBG’s revenue generation efforts, and enhance overall operational efficiency between service lines. This includes formulating and executing comprehensive sales and business development strategies, identifying new market opportunities, and fostering strategic partnerships to drive sustainable growth.
Scruggs will work closely with cross-functional teams to streamline internal processes, implement best practices, and identify areas for continued improvement across BBG’s operations.
Scruggs has a wealth of experience in operations management and business growth leadership roles in the consumer financial services sector.
Before joining BBG, Scruggs served as a Vice President at SoFi Technologies. In that capacity, he created successful revenue growth strategies and led operations for the firm’s workplace benefits business. He also held other senior-level positions at the company.
Scruggs’ achievements include a prestigious military and educational background. He was a Captain and Battery Commander of the U.S. Army’s Missile Defense Unit, awarded the Bronze Star medal and graduated from the U.S. Army Ranger School. He graduated with an MBA at Columbia Business School and a Bachelor of Science degree in management from the U.S. Military Academy.
