Green Courte Partners, a Chicago-based private equity real estate investment firm, has hired Jeff Foland as the new president and chief executive officer of The Parking Spot. Foland will also join Green Courte as a managing director. The Parking Spot, which is owned by a subsidiary of Green Courte’s third investment fund and manages assets owned by affiliates of Green Courte’s third and fourth investment funds, is the nation’s largest owner and operator of near-airport parking facilities.
“We are thrilled that Jeff will be applying his exceptional track record and deep experience in travel and hospitality to our best-in-class near-airport parking business,” said David Lentz, Green Courte’s chief executive officer and chairman of The Parking Spot. “He is uniquely qualified to lead The Parking Spot as we continue to implement innovative approaches to revenue management and enhance the exceptional customer experience that is essential to our hospitality-focused brand.”
Foland is an accomplished leader with deep experience in the travel industry, having served in various senior roles at United Airlines, Inc., including chief marketing and strategy officer, executive vice president of marketing, technology and strategy, executive vice president of loyalty, and senior vice president of worldwide marketing, sales and distribution, and more recently at Hertz Global Holdings, Inc. as executive vice president and chief revenue officer. Prior to his tenure with United and Hertz, Foland was a principal at ZS Associates, a management consulting firm. He is a board member of Lasalle Hotel Properties, a publicly traded REIT that owns and operates hotels.
“I am honored to be joining such a great business and team,” said Foland. “The Parking Spot has an exceptional history of growth and hospitality, and I look forward to building on that foundation as we drive toward our full potential.”
As the CEO of The Parking Spot, Foland will oversee all aspects of the company, including strategic planning, revenue management, sales and marketing and customer loyalty and experience, as well as the day-to-day operations of 39 properties located at 22 major airports.
“We are excited to have Jeff on board not just at The Parking Spot, but also as a key partner at Green Courte,” said Randy Rowe, Green Courte’s chairman. “With his broad background driving revenue growth and leveraging technology to create new revenue streams and improve the customer experience, we look forward to his contributions both as the leader of our largest operating platform and across our broader portfolio of businesses.”