M2G Ventures, a North Texas-based real estate investment and development company, has inked deals with a corporate relocation, a boutique bowling concept, and one of the largest female-owned personal injury law firms in the country at PROOF, 901 W. Vickery Boulevard in Fort Worth.
Built in 1926, Proof’s first life began when Adkins-Polk Whole Grocers built it to serve the growing population of Fort Worth. As the city transformed through the years, so did the purpose of the building. In 2010, the building was sold to Firestone & Robertson Distilling, signaling the true second life to the space. Within its walls, the famed TX Whiskey was imbibed by the masses, and Proof was further endeared to Fort Worth.
Cut to today, the project has been redeveloped to house corporate headquarters, entertainment users, and flagship locations. The new leases bring the 40,665-square-foot mixed-use project to 72 percent preleased.
Signed tenants include Bowlounge, a retro-style bowling alley, occupying 15,000 square feet; Witherite Law Group, personal injury firm, occupying 7,000 square feet and recently announced Trinity Real Estate Investment Services, who will occupy 6,500 square feet. M2G Ventures anticipates the remainder of the 12,000+ square feet of available space to fill up quickly as the new year approaches.
“We’re thrilled to end this year with a big accomplishment through the renovation of PROOF,” said Jessica Miller Essl, co-president of M2G Ventures. “Our goal was to showcase the building’s 94 years of milestones while repurposing the design to create a modern-day mixed-use location. We’ve been able to exceed our expectations for this legacy asset and that’s a tall order.”
Throughout the renovation, M2G has made intentional and curated decisions to revive the deep history of the building by using modern touches to highlight key architectural details of its unique time capsule. The interior is a beautiful combination of earth tones and textures of brick, wood, stone and metal with lofty ceilings and wide-open windows.
The exterior showcases prominent modern-day Brooklyn and mid-century Chicago styles of massive bricks, large original fire doors and expansive open-air patio space. Repurposed artifacts also serve as art and fixtures both in and outside to balance the history and modernity inviting visitors to once again use this one-of-a-kind space.