Midwest Real Estate News inducts a new class into its Midwest Commercial Real Estate Hall of Fame each year. This year, we’re running those profiles online, too. Here’s a look at the busy career of one of our new inductees, Brent Erickson, senior managing director with the Minneapolis office of Newmark Knight Frank.

Brent Erickson has always followed a simple rule: He won’t lie to his clients. This might mean telling these clients what they don’t want to hear. This honesty, though, pays off: Clients remember that Erickson is upfront and honest. And when it’s time to do another deal? They seek out Erickson again.

Of course, it doesn’t hurt that Erickson works long hours on behalf of his clients, studies his market constantly and knows how to put together deals that best meet his clients’ goals. This combination of skill, knowledge and honesty explains how Erickson, senior managing director with the Minneapolis office of Newmark Knight Frank, has thrived in commercial real estate for more than three decades.

“I have been successful in the CRE industry due to my honesty, integrity and commitment to do the right thing,” Erickson said. “I have always had a philosophy of being upfront and honest.”

During his career in the office space, Erickson has landed a long list of big-name clients. This includes Goldman Sachs, Hines, The Travelers Insurance Company, United Properties and KBS Realty Advisors.

These clients appreciate Erickson’s commitment to them.

“A real estate transaction is a long sales process, which can lead to unforeseen obstacles. And there are numerous people involved in influencing the decision-making process,” Erickson said. “These two elements dictate that CRE professionals need to practice great focus while dealing with distractions.”

When not working for his clients, Erickson enjoys traveling to mountain destinations, attending concerts and going to tennis tournaments.

When he is working? He makes sure to enjoy the company of his fellow real estate professionals and clients.

“What I enjoy most about the commercial real estate business is working with smart and talented professionals who all bring tremendous value to what they do,” Erickson said.