Opus promotes Kim Noonan to expand firm’s marketing strategies and brand

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The Opus Grouphas promoted Kim Noonan to vice president, marketing and brand at Opus Holding, L.L.C.

With a continued emphasis on the Opus brand and customer experience, Noonan will be responsible for leading integrated marketing strategies to drive business results in alignment with Opus’ strategic growth plan.

In her new role, Noonan will build awareness and engagement of Opus’ brand in the market, with a specific focus on providing compelling client experiences to differentiate Opus and grow their client portfolio.

Her position reflects Opus’ continued investment in new thinking and approaches to deliver the greatest value to clients and ultimately move the business forward.

Since joining the Opus team in early 2015, Noonan has spearheaded several new strategic initiatives to enhance Opus’ brand and business, including the rebranding of Opus’ Client Direct Services and the rollout of Opus’ mission statement. Prior to joining Opus, Noonan held senior-level leadership roles at Polaris Industries and Jostens.

Noonan earned a bachelor’s degree in business administration and a master’s of business administration degree in marketing, both from the University of Minnesota’s Carlson School of Management.