Cushman & Wakefield represented Snap36 in expanding and relocating its headquarters to over 42,000 square feet at 219 N. Paulina Street in Chicago’s Fulton Market district. Snap36, ranked as one of the fastest growing companies on the Inc. 5000 for the past three years, is a product content services company that specializes in 360°/3D imagery and technology.
Cushman & Wakefield senior director Adam McCostlin and director Jordan Decker represented Snap36, while CBRE senior vice president Mitch Adams represented ownership of 219 N. Paulina St. “Tech and creative companies seeking adaptive reuse increasingly are moving further west—west of Ashland Avenue—in the Fulton Market area,” said McCostlin. “For Snap36, this particular property offered the opportunity to completely renovate an existing warehouse into studio and office space to support its amazing growth.”
Snap36 experienced a 966 percent growth rate and expanded its occupancy footprint six-fold in three years, from 7,000 to 42,000 square feet, rendering the company’s previous space in another corner of Fulton Market insufficient. The new creative space at 219 N. Paulina now allows all Snap36 employees to sit under one roof, driving productivity, improving collaboration and enhancing culture.
“The facility solution for Snap36 was strategic from the standpoint that the Snap36 team wanted everyone under one roof and in an environment that fosters the culture the principals of the company have worked so hard to achieve,” Decker said.
The space uniquely combines both the office and studio spaces of the company, with a mezzanine loft perched in the middle of the floorplan, allowing for a bird’s-eye-view of photography operations. The studio space is comprised of robotic camera equipment and workflow software that automates 360-degree image capture more efficiently than traditional photography.
Industries from automotive to housewares to apparel utilize Snap36’s proprietary process to photograph products for online retail. Notable clients include Amazon, Walmart, Home Depot, Macy’s, 3M, Lowe’s, Grainger and Siemens. The Cushman & Wakefield team also negotiated space for prominent signage on the exterior of the building eye-level with Chicago’s ‘L’ train and Ashland Green Line stop, allowing for strategic branding opportunities.