Related Midwest announced that SoulCycle®, the country’s premier indoor cycling brand known for its high-energy workouts that combine cycling with dance, has signed a 4,200-square-foot lease at OneEleven, the developer’s 60-story ultra- luxury apartment tower at 111 W. Wacker Drive. Scheduled to open next fall, the cycling studio will serve one of the fastest-growing downtown areas in the country and complement OneEleven’s existing suite of amenities designed to promote the health and well-being of its residents.
“SoulCycle has become the go-to cycling studio in cities like New York and Los Angeles, so it’s exciting to have OneEleven represent the company’s first location in Chicago’s Loop,” said Curt Bailey, president of Related Midwest. “Their unique and inspirational programming is a seamless fit with the active lifestyle of the people who live and work in downtown Chicago.”
Founded in 2006 by Elizabeth Cutler and Julie Rice, SoulCycle has developed a loyal following of fitness enthusiasts over the years, including high-profile celebrities like Oprah Winfrey, Madonna and Lady Gaga. The chain’s 45-minute workouts, which take place in dimly lit studios designed to look more like a nightclub than a health club, are synced to one-of-a-kind playlists and involve core-engaging choreography, upper-body weight training and inspirational coaching that seeks to benefit both the body and mind.
The SoulCycle chain currently has 32 locations nationwide, with plans to open more than 60 studios, including select international locations, by 2016. The company’s first Chicago studio, located in the Old Town neighborhood, is scheduled to open early next year.
“As one of the largest and most bike-friendly cities in the country, Chicago was a logical place for us to expand our brand,” said Elizabeth Cutler, co-CEO and co-founder of SoulCycle. “Each day, more than 10,000 riders leave our studios feeling mentally and physically stronger, and we’re excited to invite Chicagoans along for the ride.”
Located on the first level of OneEleven, with an entrance along Wacker Drive, the SoulCycle studio will feature stationary bikes, men’s and women’s locker rooms and a SOUL boutique that will sell the chain’s own line of clothing and accessories. Customers have the choice of enrolling in individual classes, or purchasing a block of classes at a discounted rate.
“The forward-thinking design of OneEleven perfectly suits SoulCycle’s innovative approach to fitness,” said Bailey. “The addition of SoulCycle not only strengthens OneEleven’s position as a downtown destination, but also adds to the amenity offerings already available to residents of the building. With an indoor pool, world-class fitness center and, now, a premier cycling studio, OneEleven makes it easy for residents to stay fit and healthy all year long.”
Located at the southwest corner of Clark Street and Wacker Drive, the riverfront tower features 504 luxury apartment residences, two amenity levels and 32,000 square feet of first-level retail space. SoulCycle is OneEleven’s first commercial tenant.