Travelers tend to do a lot of work on their trips these days. This isn’t surprising: With so many people still working from home, it’s all too easy for vacationers to slip into work mode for an hour or two — or more — a day, even while they’re supposed to be lying on the beach, sitting by a fireplace or touring a national park.
This is why one of the globe’s biggest hoteliers is now introducing a product that provides travelers with more space on their stays, enough space, even, to set up their laptops and screens for a bit of mid-vacation work.
Marriott International on Nov. 9 announced that it is expanding into apartment-style accommodations with the launch of Apartments by Marriott Bonvoy. In a press release announcing this move, Marriott writes that it is responding to growing demand from families and other travelers who want more space in their vacation accommodations. This demand, Marriott says, stems from the blending of work and leisure travel.
Marriott already has 26 years of experience with its Marriott Executive Apartments brand, its apartment brand in Asia, Europe, the Middle East, Africa and Latin America. With the introduction of Apartments by Marriott, the company is now bringing what it calls its service-apartment concept to the United States and Canada.
“Travelers planning vacations and long business trips today are seeking more choice in accommodations,” said Stephanie Linnartz, president of Marriott International, in a written statement.
Marriott is launching Apartments by Marriott Bonvoy in its upper-upscale and luxury segments,something that will set it apart from Marriott’s existing extended-stay brands.
Apartments by Marriott Bonvoy will feature a separate living room and bedroom, full kitchen and in-unit washer and dryer, but will be differentiated from Marriott’s existing extended-stay brands by not providing certain traditional hotel services such as food and beverage, meeting spaces and retail.
Apartments by Marriott Bonvoy will offer developers the opportunity to build new properties or convert existing properties, with a design approach similar to the company’s successful Autograph Collection and Tribute Portfolio lodging brands.
Marriott says that today’s travelers are seeking premium accommodations that provide home-like amenities as they combine work and leisure trips. According to Phocuswright research, three of the top five reasons for selecting an apartment-style rental are more room or space, access to a full kitchen and laundry and home-like feel.