Cross Street and real estate development firms ZSD Corp. and Third Coast Real Estate unveiled the branding and official website for 310 West, a nine-story boutique apartment community under construction at 310 W. Huron St. in Chicago’s River North neighborhood.
Constructed by ZSD, the 149-unit development recently topped off, with pre-leasing starting in February 2027 and first move-ins beginning later that spring.
Along with the launch of the 310 West brand and website, Cross Street, ZSD and Third Coast have released new renderings showcasing the building’s architecture, residences and amenity spaces. 310 West will feature a mix of studio, convertible, one-, two- and three-bedroom rental apartments, including 11 two-story duplex residences with private patios. The development, which replaces a surface parking lot, will also include approximately 3,800 square feet of first-floor retail space.
Designed by Pappageorge Haymes Partners and managed by Cagan Management Group, 310 West offers residents a contemporary and sophisticated new-construction residential experience with a boutique feel. Residences feature quartz countertops, premium cabinetry, stainless steel appliances and in-unit laundry. Community amenities include a rooftop lounge, fitness center, coworking space and multiple outdoor terraces with grilling stations and fire pits. At the heart of the building’s first floor is a publicly accessible lobby coffee bar with adjacent lounge seating, offering residents a welcoming place to start the day, work, meet guests or connect with neighbors.
The community’s location provides convenient access to River North’s restaurants, nightlife, retail and entertainment venues. 310 West is also within walking distance of the Magnificent Mile, Chicago River, Montgomery Ward Park and the neighborhood’s gallery district. Multiple bus and rail routes, including the nearby CTA Brown and Purple Line stop at Chicago Avenue, provide connections to the Loop and destinations throughout Chicago.
