Brenner Holland
Senior Vice President, Residential Development
Hunt Midwest
Kansas City, Missouri
Brenner Holland has made a major impact on the fortunes of Kansas City, Missouri-based Hunt Midwest. That’s because the long-time leader of the company’s residential division is one of the key forces behind the company’s ambitious expansion into luxury multifamily developments over the past decade across the region.
For more than 30 years, Hunt Midwest has been a leading developer of master planned new home communities across Kansas City and the company entered the multifamily market in 2014 with the construction of Mission 106 in Leawood, Kansas. The project opened in 2016 and includes 132 luxury apartments and seven for-rent luxury townhomes along with 7,500 square feet of additional retail space in the Mission Farms mixed-use development.
Shortly after, Holland helped create the Fairways at City Center, a walkable community of 80 for-lease twin villas adjacent to Lenexa City Center that in 2018 was one of the first build-to-rent communities in greater Kansas City. Holland then led the design and construction of The Vue, a 219-residence mixed-use multifamily community in the heart of Downtown Overland Park, Kansas.
The walkable design and popular Parisi coffee shop anchoring the complex’s first floor activated the streetscape and helped spark a wave of redevelopment across the historic downtown district, earning the project a 2020 Capstone Award from the Kansas City Business Journal.
“I love the opportunity to be part of a project from start to finish, watching an idea unfold from its first concepts all the way to the pomp of a ribbon-cutting and through stabilization,” Holland said. “It’s very gratifying to start with greenfield land, an overlooked in-fill site, or an underutilized asset and create a team that can transform that blank canvas into a best-in-class development.”
At the same time, Holland’s team began an innovative partnership with KU Endowment to redevelop underutilized residential acreage adjacent to the growing University of Kansas Health System campus on Rainbow Boulevard in Kansas City, Kansas. Hunt Midwest created a three-way partnership with the endowment and LANE4 Property Group to create The Hudson, which opened in June and turned an obsolete 38-unit apartment site on a constrained 2.6-acre lot into a 228-residence, luxury multifamily community for the professionals working in and around the world-renowned health campus.
Holland’s leadership also was instrumental in Hunt Midwest’s entry into the senior living market in 2011 and he played key roles in the development of major public infrastructure projects as well to support the continued growth of the company’s award-winning new home communities across Kansas City.
Today Holland is developing a new mixed-use multifamily community across the street from The Vue to continue Hunt Midwest’s investment in reinvigorating downtown Overland Park with work slated to begin in 2026. The yet-to-be-named project will include about 221 luxury residences and at least 5,000 square feet of retail to further activate the streetscape as Overland Park reinvests in the nearby farmers’ market and works to redevelop the busy Metcalf Avenue corridor.
“With all the extreme regulation and increased bureaucracy, there’s no such thing as an easy project,” Holland said. “Most projects today have one or two pinch points in the process that seem insurmountable, but working to overcome these obstacles is what we do every day.”
Under Holland’s leadership, Hunt Midwest quickly went from new entrants in mixed-use and multifamily developments to one of Kansas City’s most sought-after luxury multifamily developers.
“I don’t think there are a lot of secrets to succeeding in commercial real estate,” Holland said. “I have always tried to follow a pretty simple formula that includes building relationships, working hard, volunteering for work others don’t want to do, staying curious and surrounding myself with good, smart people.”