Pathway to Living, a Chicago-based developer, owner and operator of senior housing communities and senior housing arm of Chicago-based real estate investor and operator Waterton, has hired Shea Krause as a regional vice president of sales. Krause has more than 12 years of sales and marketing experience in senior housing.
Krause will be responsible for implementing marketing and product development programs to achieve organizational sales and occupancy objectives across Pathway’s brands in both new and existing markets. She will also manage all regional directors of sales and is responsible for the hiring and performance management of team members.
“Shea has a proven track record of success in senior housing and it’s a pleasure to welcome her to the team,” said Nicole Bartecki , vice president of sales and marketing at Pathway to Living. “We believe her impressive previous experience will make her a great asset to the team in developing quality, long-term relationships and helping to spur continued growth across Pathway’s portfolio.”
Krause was previously a senior regional director of sales and marketing at Enlivant Senior Living, where she played a pivotal role in shaping the firm’s growth strategy in the Northern Indiana/Illinois region, turning around underperformance in 21 communities and integrating seven new properties into the region. Prior to Enlivant, she was a divisional sales specialist at Sunrise Senior Living.
“I’m excited to join Pathway to Living, which has a standout reputation in the senior housing space and an outstanding in-house sales team and platform,” Krause said. “I believe my experience as a team leader in the sales and marketing of senior housing communities will allow me to thrive in this exciting and challenging new opportunity.”